In the original logo, the 'T' in Tooson and the 'S' in Son were intertwined to symbolize the relationship between father and son. In the redesign, I used the swashes to recreate that feel in the wordmark, except using the 'S' in each letter instead of the 'T' and 'S'. In the emblem, the T's swash wraps around the 'S' like a father's arm around his son. The green swash is used as a representation of grass, as shown in the combination mark.
TOOSON & SON
This is a redesign of my lawn care and landscaping business, Tooson & Son. The logo is heavily inspired by 70s design, I wanted to evoke the feeling of the family-owned businesses of that era as well as design trends in popular culture of the time (i.e. Sanford & Son). I decided to rebrand as the first logo I created was what got me into graphic design, but being my first project with no experience, I wanted to improve and I planned to redesign eventually. The printed logos on the clothing are a slightly different color that is lighter than the actual logo due to a printing error.