Design Approach
Much like McDonald's, Wendy's, and Burger King, I focused on familiarity conceptualizing the values of what the brand would look like, with less of a corporate feel. Chick-fil-A is another company I took inspiration from; widely known for its quality, and accommodating customer service.
Design Goals
As I envisioned the logo I wanted to capture the same feeling as Chick-fil-A regarding their reputation and what their brand represents in tandem with McDonald's iconic, versatile yet consistent branding. An organic look that's clean while still having some shape and character to the logo to be more appealing to a child's eye is what I wanted as a result—striking a balance between all of those characteristics.
Target Audience
5 to 44
Families
Workers
Gen Z Teens
Gen Z College Students
Middle-Class Millennials
Design Objective
Bawk Bawk Chicken provides a healthy, nourishing, and flavorful alternative to fast food, which has become less focused on providing fulfilling food that replaces a home-cooked meal for those strapped for time—without sacrificing quality.
