Much like McDonald's, Wendy's, and Burger King, I focused on familiarity conceptualizing the values of what the brand would look like, with less of a corporate feel. Chick-fil-A is another company I took inspiration from; widely known for its quality, and accommodating customer service.
As I envisioned the logo I wanted to capture the same feeling as Chick-fil-A regarding their reputation and what their brand represents in tandem with McDonald's iconic, versatile yet consistent branding. An organic look that's clean while still having some shape and character to the logo to be more appealing to a child's eye is what I wanted as a result—striking a balance between all of those characteristics.
