I used multiple stock images with people using Gucci products in various ways and prompted them to share & post pictures on social media with the call to action/hashtag for a chance to be featured on Gucci's website. 
At the time of the project, it was around Mother's Day hence the idea. I chose to make content centered around that and used an image of a purse which can be considered a common gift for Mother's Day. I tried to seamlessly integrate these two ideas into the rest of the page by following the style of the website.

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