Final Logo
The illustration is a cartoonized Eric, throwing a green thumb up, with a glowing green thumb accompanied by the logotype under his arm. The lime green shirt—his old uniform shirt color—contrasts well with the new orange company colors. I chose orange to create uniformity with his mowers and the majority of his equipment, in addition to the warmth and happiness associated with orange; all together creating a familiar but refreshing identity.
Sketches
Type Experimentation
Alternate Logo Option (White Type)
Alternate Logo Option (Black Type)
Logo Mockups
